dimanche 13 mai 2012

Luv' biography - Chapter II

1978 : Breakthrough

                    from left to right : Marga Scheide, José Hoebee & Patty Brard                                      

In late 1977, Luv's existence seemed to be uncertain as their second single «Dream, Dream» was a commercial failure. Fortunately, one song saved their life. The group's producer, Hans van Hemert, was commissioned by Dutch channel VPRO to write a Carnival theme song for a TV series: «Het is weer zo laat» (a.k.a Waldolala). Assisted by Piet Souer, he composed «U.O.Me (Welcome to Waldolala)» which was recorded by Luv'. This disco track was inspired by «A far l'amore cominicia tu», the 1977 European hit of Raffaella Carrà. «Het is weer zo laat» was a high-rated TV show and a fabulous publicity stunt for the trio as the viewers watched the girls on the weekly program during the opening credit. Philips/Phonogram Records released  "U.O.Me". It was an instant hit in Benelux : it peaked at #2 on the Dutch Top 40 and #3 on the Belgian BRT Top 30 in the Spring of 1978. It sold 150.000 copies. José, Patty and Marga rapidly became Holland's sweethearts.



Luv' on VPRO's Het Is Weer Zo Laat (Waldolala)

Luv' on TopPop


Following this first mainstream success, TROS TV channel aired on April 14th 1978 the music show «In een groen, groen discoland» starring pop acts from Hans van Hemert's artist roster (including Big Mouth & Little EveTrinity and of course Luv'). Therefore, Philips issued the soundtrack of the TV program on LP and entitled it «3X3 = Disco». It featured a medley of Dutch children's songs with a disco beat performed by Luv'.


The cast of « In een groen, groen discoland » (3 X 3 = Disco) including Luv', Big Mouth & Little Eve and Trinity


Despite the popularity of the ladies, a strange behind-the-scenes story occured. Manager Han Meijer filed a lawsuit against the three singers who were not satisfied by the way he guided their career. Meijer considered the name of the formation as his ownership and took the girls to court about the use of it. Finally, in early June 1978, the pop princesses won the legal action and were officially allowed to be named Luv'Pim ter Linde (who runned Interlinde Management) became their new manager. After this good news, it was time to think about U.O.Me’s follow-up single and to focus on one goal : to reach fame abroad.



Van Hemert and Souer noticed that the arrangements inspired by Spanish and Latin American sounds fit them like a glove. That’s how they came up with «You’re the Greatest Lover». The record became very successful in a large part of Continental Europe. It was a chart topper in Holland and Belgium (where it went platinum and gold respectively) as well as Germany (where it reached the gold status) and Denmark. The hit song also reached the 2nd position of the charts in Austria, peaked at #15 in South Africa, #19 in France and #26 in Finland. «The Greatest Lover» eventually sold 1 million copies and was their international breakthrough. The catchy track was also popular behind the Iron Curtain, especially in East Germany, Poland and Hungary. Records distribution was limited in the communist bloc and sales were hard to evaluate in this part of the world.



Luv's Greatest Lover on TopPop - broadcast date: October 21st 1978 


Luv' on Disco (Germany)

Luv' on Musikladen

After conquering the single hit parade, Luv' wanted to enter the album charts with their first LP «With Luv'». The release party of this opus took place at the Hilversum Airport on August 21st. The album sold quite well : #7 in Holland (Platinum, 100.000 sales), #50 in Germany, #15 in Austria and went silver in Denmark (25.000 sales).


With Luv' Album release party

Meanwhile, Luv' was working on the next single and cut « Trojan Horse » which included a bagpipe theme. Once again, they hit the number one spot in Holland, Belgium and Denmark. They reached the Top 5 in German speaking countries, the Top 10 in New Zealand, the Top 20 in Finland, South Africa and Zimbabwe, the Top 50 in France and Australia as well as the Top 100 in Canada. The ladies collected gold and platinum awards.

Luv' on Musikladen

Luv' on Showbizzquizz


      Trojan Horse on TopPop



                                   Trojan Horse on Disco (February 19th 1979)                                                                         
Luv' were able to exploit their visual style when TROS broadcast the 20-minute special "All You Need Is Luv" on November 19th:


José, Patty and Marga singing "Who You Wanna Be" on "All You Need Is Luv" TV special


On December 31st Veronica channel broadcast "Countdown '78", a program about the most significant events in the music industry in 1978: the break-up of the Sex Pistols, the success of Paul McCartney & Wings ("Mull of Kyntyre"), Yvonne Keeley ("If I Had Words"), Blondie ("Denis"), The Bee Gees ("Stayin' Alive" from Saturday Night Fever), Donna Summer ("Last Dance" from Thanks God It's Friday), Boney M. ("Rivers of Babylon"), Vader Abraham ("Smurf song"), 10cc ("Dreadlock Holiday"), Meat Loaf ("Paradise by the Dashboard Light"), John Travolta & Olivia Newton-John (Grease)....and of course Luv'Filming took place in Wisseloord recording studio. Because they scored two number-one hits ("You're the Greatest Lover" and "Trojan Horse") on the Dutch Top 40, the ladies won two "Veronica Awards".  Luv' were Holland's "best newcomers" of 1978:



Luv' on Countdown '78 (Veronica Awards)


Luv' ended 1978 in an excellent way. The trio was a great pop sensation. The singers graced the covers of magazines. Their songs were in heavy rotation on the radio and they toured the club circuit extensively. They performed on major TV shows in Europe (including "TopPop" and "Showbizzquizz" in Holland as well as "Musikladen" and "Disco" in Germany). 

To be continued....

Click here to read the next chapter.

Singles charts (peak positions)

U.O.Me: #5 on the Europarade, #3 on the Dutch Top 40 and the Nationale Hitparade (Netherlands), #2 on the BRT Top 30 (Belgium)

You're the Greatest Lover: #5 on the Europarade, #1 on the Dutch Top 40 and the Nationale Hitparade (Netherlands), #1 on the BRT Top 30 (Belgium), #1 on Musikmarkt/Media Control Charts (Germany), #1 on the Swiss charts, #1 on the BT Hitlisten (Denmark), #2 on the Ö3 Austria Top 40, #19 on the SNEP chart (France), #26 on the Finnish singles chart, #15 on the South African charts

Trojan Horse: #3 on the Europarade, #1 on the Dutch Top 40 and the Nationale Hitparade (Netherlands), #1 on the BRT Top 30 (Belgium), #1 on the BT Hitlisten (Denmark), #2 on the Swiss charts and the Ö3 Austria Top 40, #3 on the Musikmarkt/Media Control Charts (Germany), #16 on the Finnish charts, #6 on the New Zealand Charts, #17 on the South African Charts, #14 on the Zimbabwean Chart, #36 on the Hit Parade RTL (France), #50 on the Kent Music Report (Australia) and #95 on the RPM 100 Singles Charts (Canada)

Albums charts (peak positions):

With Luv': #6 on the LP Top 50 and #8 on the Nationale Hitparade LP Top 50 (Netherlands), #15 on the Alben Top 25 (Austria), #9 on the BT Hitliste (Denmark), #50 on the Media Control Charts (Germany)


                                                                Records releases

7" Vinyl singles 

1. U.O.Me 
Original release by Philips/Phonogram Records in February 1978

A side : "U.O.Me" (Janschen & Janschens) – 2:55
B side : "Hang On" (Janschen & Janschens) – 3:07


     Original Dutch sleeve

 
French sleeve
2. 3X3 = Disco 
Original release by Philips Records in 1978 - Luv' and various artists recorded children's songs in Dutch



3. You're the Greatest Lover 
Original release by Philips/Phonogram Records in July 1978

A side : "You're the Greatest Lover" (Janschen & Janschens) – 2:50
B side : "Everybody's Shaking Hands On Broadway" (Janschen & Janschens) – 3:27


Original Dutch sleeve


French sleeve


German sleeve

Spanish version "Eres Mi Mejor Amante"

Italian sleeve

Turkish sleeve

Japanese sleeve

UK promo copy

4. Trojan Horse 
Original release by Philips/Phonogram Records in November 1978

A side : "Trojan Horse" (Janschen & Janschens) – 3:24
B side : "Life Is On My Side" (Janschen & Janschens) – 2:38


Original Dutch release

German sleeve


US promo copy


Canadian pressing


Argentinian pressing

Brazilian sleeve

Album release 

1. With Luv' 
Original release by Philips/Phonogram Records in August 1978



Front cover

Back Cover

  • A side : 
1.You're the Greatest Lover – 2:50
2. Who Do You Wanna Be - 3:44
3. My Man - 3:05
4. Sugar Babe - 2:49
5. Don Juanito De Carnaval - 3:09
6. Life Is On My Side - 2:38 
  • B side : 
1. U.O.Me (Welcome to Waldolala) - 2:55
2. Dream, Dream - 3:30
3. Oh, Get Ready - 3:16
4. Louis, Je t'Adore - 3:40
5. Everybody's Shaking Hands On Broadway - 3:27
6. Hang On - 3:07




Album credits:



All tracks written by Hans van Hemert and Piet Souer as "Janschen & Janschens" except "Don Juanito de Carnival" written by Daniële Pace, Franco Bracardi, Gianni Boncompagni and Janschen & Janschens



Vocals: José Hoebee, Marga Scheide & Patty Brard



Strings: Ernö Olah & Metropole Orkest



Producer: Hans van Hemert



Arranger/conductor: Piet Souer



Photography: Claude Vanheye


Design: Jan H. van Uden

Art Studio: Clouds Studio

Mangement: Interlinde Management


                                                          Spanish sleeve

French sleeve

Korean Pressing (front cover)

Korean pressing (back cover)

Press clippings

 











































Source: Wikipedia, Luv' Official Fan Club, Discogs.com

Bibliography: 

Hit-Lexikon des Rock und Pop Vol. 1 by Frank Laufenberg, publ. Verlag Ullstein, 2002

Four books by Johan van Slooten published by Gottmer Becht Groep:

  • 500 Nr. 1 Hits uit de Top 40, 1997 
  • Top 40 Hitdossier 1956-2005 (9e editie), 2006 
  • 50 Jaar nummer-1-hits 1956-2006, 2006
  • Albumdossier 1969-2002, 2002

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